Logistics can become the border between the success and failure of an ecommerce, so it should not be treated as a minor issue. The reason is very simple, and it has to do with the client. For him a purchase experience will only be satisfactory if the logistics is up to the circumstances. And that means that the product comes to your home, or to the agreed delivery point, without having to worry about anything. Without having to claim the ecommerce or the supplier, and without meeting the sad surprise of a damaged commodity.
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In addition, there are three issues to consider:
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The customer does not distinguish between “ecommerce” and “transport”: The client does not care what symbol the messenger carries on the flap. If a delivery is not made within the agreed terms, it will blame its bad experience on electronic commerce.
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The logistics closes the sales experience: A purchase process with high levels of satisfaction will be forgotten if the product is late, with problems or in poor condition. It’s like enjoying a good meal with a bad dessert. It leaves a bad taste of mouth.
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The customer needs to know that he / she will have facilities to return the product if it does not meet his / her expectations, or if it arrives in bad condition. A bad logistics service puts sticks on the wheels to this process, and the client will take it into account next time.
Advantages of integrating logistics into your ecommerce
The integrated logistics management in the web business makes what was a foreign factor and difficult to predict in one more branch of your business. Something under your control.
This implies a number of advantages, such as:
Control in the definition of the terms and conditions of dispatch.
Order management and organization system for logistics distribution.
Reliable control of current stock.
Real information on the status of shipments (with the consequent capacity to react to contingencies)
Advantages of integrating logistics into your ecommerce
To ensure that we always offer you the highest quality, in eComm360 we draw alliances with the best suppliers on the market. Our logistics bet is Easy Logistics, a company specialized in converting the complexity of storage and logistics distribution into a process that optimizes the possibilities of your business.
Easy Logistics is a specialist in studying your needs, analysing your motivations for improvement and implementing the most appropriate solution to meet your current and future needs. In addition to a full advisory service, it offers you automatic and manual storage systems, order preparation solutions (picking) and documentation management, and a GPS tracking program for your external logistics.
The result, a total optimization of your storage and distribution processes, designed to facilitate your daily work and for the product to reach the customer in perfect condition and with the best market tracking service. You will win in time and comfort and improve your customers’ satisfaction, can you ask for more?
